However, the platform still has great influence over its users. We’re all guilty of saving things like recipes or DIYs to our Pinterest boards, only to never actually do them. 98% of Users Have Tried Something They’ve Seen on Pinterest What have those boards been about? Well, there’s been a 44% increase in the amount of beauty-related boards, a 95% increase in boards for women’s fashion, and a 35% increase in home decor boards. Specifically, there’s been a 35% increase year-over-year in the number of boards created on a monthly basis. Pinterest has seen some growth in the last couple of years, largely due to the COVID-19 pandemic as it brought more active users on the platform. There’s Been a 35% Increase Year-Over-Year in the Number of Boards Created Monthly No matter what you’re looking for, there’s sure to be something for you on Pinterest with a wide array of content to discover. Plus, those pins are spread out across more than 4 billion boards. With over 240 billion pins being saved on the platform, there’s tons of content to scroll through. Here’s what you should know about this go-to hub for inspiration in all areas of life: Pinterest Users Have Saved Over 240 Billion Pins Pinterest forecast 2020 revenue of up to $1.52 billion, while analysts were expecting $1.50 billion.Įxcluding certain items, the company earned 12 cents per share in the latest quarter, beating estimates of 8 cents.To kick things off, let’s dive into a few fun Pinterest statistics that speak to the success the platform has had over the years. The company's shares are up 22 percent since the listing in April, while Uber Technologies' stock is down 17 percdnt and its rival Lyft 34 percent since their IPOs. Pinterest is one of the exceptions among the so-called unicorns, or startups valued at more than $1 billion, that went public last year. "This year, we plan to focus on improving the experience from midsized and international advertisers," said Chief Executive Officer Benjamin Silbermann. The company overtook Snap's Snapchat as the third-biggest social media platform in the United States in 2019, according to market researcher eMarketer and its worldwide digital ad market share grew slightly to 0.3 percent.
Pinterest generates revenue by placing ads next to pins or posts in the feed that users, or "Pinners", upload to its platform. Average revenue per user was $1.06 a year earlier. The company on Thursday also beat estimates for average revenue per user, reporting $1.22 per user globally compared with expectation of $1.14, according to FactSet. Shares tumbled 19 percent on October 31 after the release.
Pinterest missed Wall Street estimates for quarterly revenue in the third quarter on lower-than-expected average revenue per user. "The impressive revenue upside shows Pinterest is back on track following the air pocket the company hit in Q3," said Atlantic Equities analyst James Cordwell. Total revenue jumped 46 percent to $400 million in the fourth quarter, while monthly active users climbed 26 percent to 335 million globally.įinancial analysts tracked by Refinitiv had expected revenue of $371.2 million, while user additions were projected at 331.3 million by market research firm FactSet. "We've seen great success in monetizing in English-speaking countries outside of the US and the investments we've made in Western Europe are paying off nicely," Chief Financial Officer Todd Morgenfeld said on a post-earnings call. The company also beat estimates for average revenue per user and provided a bullish 2020 sales forecast as measures like adding augmented reality features to its platform and expanding into markets like Denmark, Norway and Switzerland attracted more users. Image sharing company Pinterest beat analysts' estimates for fourth-quarter revenue and profit on Thursday, as efforts to improve user interaction and expand globally paid off, sending its shares surging 17 percent in extended trading.
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